# Standard Issue — barber shop content workbook

For the builder and the actual shop owner. Standard Issue is fictional. The example prices and timings are for evaluation, not recommendations for the real business. Keep private customer and appointment records out of public settings.

## The shop

| Detail | Verified answer |
| --- | --- |
| Trading name and person approving facts | |
| Actual address or service area to display | |
| Opening hours and time zone | |
| Public booking/inquiry page belonging to this shop | |
| Public phone and whether texts are accepted | |
| Appointment, walk-in or combined arrangement | |
| How a booking becomes confirmed | |
| Arrival, lateness, cancellation and rescheduling policy | |
| How customers request a specific barber, if offered | |

## The menu

Replace the three examples with the actual services. Keep each homepage choice label linked to its matching menu item. The chooser and services page share the same price setting.

| Detail | Haircut | Beard | Combined visit |
| --- | --- | --- | --- |
| Actual service name | | | |
| Homepage choice label | | | |
| Hair length/work covered | | | |
| Included consultation and finishing | | | |
| Work excluded | | | |
| Verified starting price or estimate-only | | | |
| Appointment duration and what it includes | | | |
| Restyles/additions and approval process | | | |
| Preparation/arrival instructions | | | |

An unknown price should be blank, not zero. Confirm the currency, inclusions and how additional work is agreed. Do not reuse the illustrative $38/$22/$55 figures merely because they are supplied. Avoid unsupported claims about outcomes, qualifications or services.

## Before the visit

- How can customers discuss a reference image, desired length or finish?
- What should they know about service selection and appointment time?
- Are any preparation instructions actually required by the shop?
- What is the real walk-in arrangement? Do not imply live availability.
- How are additional time and cost agreed before work begins?
- What is the shop’s actual cancellation/rescheduling process?

## Shop imagery and proof

Record image ownership, permission and whether it depicts the real premises or actual work. The supplied shop image is generated illustration, not real premises. Retain its disclosure during evaluation and obtain authorized imagery for a real client website. Do not invent before/after results, customer reviews, professional credentials or years in business.

## Copy and handoff

Draft the headline and introduction. Explain the next step after a request. Review fixed HTML, navigation and metadata as well as settings. Search for Standard Issue and Denver before a real launch. Check the new prices in both the service chooser and menu.

Use the handoff builder to record domain/hosting ownership, the actual booking destination, authorized delivery evidence when performed, editing responsibility, support, recurring costs and remaining work. Filling in a link does not prove an appointment was received or confirmed.

Shop fact review: [Name/date]

Builder review: [Name/date]

Outstanding decisions: [List]