# Routine — residential cleaning content workbook

For the freelance builder and the actual business owner. Routine is a fictional example; replace all sample details. Public website settings must not contain customer records, entry or alarm codes, passwords or private access instructions.

## The business

| Detail | Verified answer |
| --- | --- |
| Business/trading name and owner contact | |
| City and actual service area | |
| Customer-facing hours and time zone | |
| Public inquiry/booking destination | |
| Phone and whether texts are accepted | |
| How an estimate is agreed | |
| How a visit is confirmed | |
| Actual cancellation/rescheduling policy | |

## Each service

Complete for recurring, deeper and moving cleans—or change those categories to the actual offer. Set each service’s homepage choice label in the setup form so it describes that service clearly.

| Detail | Recurring | Deeper clean | Moving clean |
| --- | --- | --- | --- |
| Service name | | | |
| Frequency or relevant occasion | | | |
| Rooms/tasks included | | | |
| Tasks excluded | | | |
| Starting price, or estimate-only | | | |
| Home size/condition covered by any price | | | |
| Factors affecting estimate | | | |
| Expected duration or how it is confirmed | | | |
| Optional extras and approval process | | | |

Do not enter zero merely because a price is unknown. An empty price displays “Request an estimate.” Do not promise removal of all stains, safe handling of hazardous materials or deposit recovery unless a separately justified service genuinely supports the claim.

## Before the visit

- Supplies and equipment: who provides them? Are there product preferences or surface restrictions?
- Belongings and valuables: what should be put away?
- Pets: what arrangement is needed?
- Access and parking: what is confirmed privately, through which agreed channel?
- Sensitive finishes: how are they assessed before work?
- Additions: how does the client approve extra scope and cost?

## Proof and imagery

Record image ownership, permission, accurate caption and whether it depicts actual work. The supplied interior is AI-generated and must retain its disclosure in evaluation. Use only real reviews with the correct source and permission. Insurance, vetting, certifications and years-in-business statements require verification; omit unverified claims.

## Copy and handoff

Draft a specific headline and introduction. Explain who the service helps and what happens after a request. Confirm the actual inquiry arrives at the chosen recipient through an authorized test before calling delivery ready.

Record domain/hosting owners, editing responsibility, agreed support period, included changes, ongoing costs and unresolved work in the handoff builder. Do not mark checks complete merely because fields are filled in.

Business fact review: [Name/date]

Builder review: [Name/date]

Outstanding items: [List]